Vita Coco Company, Inc.
For the period ended Sep 30, 2026. Filed Oct 22, 2026.
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A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.
Sep 30, 2026 · Filed Oct 22, 2026
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Item 5. Other Information
Rule 10b5-1 Trading Plans
In accordance with the disclosure requirements set forth in Item 408(a) of Regulation S-K, the following table discloses any officer (as defined in Rule 16a-1(f) under the Exchange Act), director, or entity controlled by such officer or director who adopted or terminated a contract, instruction, or written plan for the sale of securities of the Company intended to satisfy the affirmative defense of Rule 10b5-1(c) during the quarterly period ended September 30, 2026:
| Name | Title | Action Taken | Date of Action | Duration of Trading Arrangement | Aggregate Number of Securities to be Sold |
|---|---|---|---|---|---|
| Michael Kirban | Chairman of the Board | Adoption | July 26, 2026 | November 2, 2026 to July 15, 2027 | Up to 136,500 shares of common stock |
| Corey Baker | Chief Financial Officer | Adoption | July 28, 2026 | October 28, 2026 to March 1, 2027 | Up to 24,000 shares of common stock |
| Martin Roper(1)(2) | Chief Executive Officer and Director | Adoption | August 12, 2026 | January 4, 2027 to August 5, 2027 | Up to 75,000 shares of common stock |
| Martin Roper (1) | Chief Executive Officer and Director | Adoption | August 12, 2026 | November 12, 2026 to August 13, 2027 | Up to 100,000 shares of common stock |
| C.G. Roper Exempt Family Trust(1) | A trust controlled by Martin Roper (Chief Executive Officer and Director) | Adoption | August 12, 2026 | November 12, 2026 to August 13, 2027 | Up to 100,000 shares of common stock |
| P.S. Roper Exempt Family Trust(1) | A trust controlled by Martin Roper (Chief Executive Officer and Director) | Adoption | August 12, 2026 | November 12, 2026 to August 13, 2027 | Up to 100,000 shares of common stock |
| T.L. Roper Exempt Family Trust(1) | A trust controlled by Martin Roper (Chief Executive Officer and Director) | Adoption | August 12, 2026 | November 12, 2026 to August 13, 2027 | Up to 100,000 shares of common stock |
| Kenneth Sadowsky Revocable Trust | A trust controlled by Kenneth Sadowsky (Director) | Adoption | August 17, 2026 | November 18, 2026 to November 30, 2027 | Up to 60,700 shares of common stock |
(1)On August 12, 2026, Mr. Roper, on behalf of himself and with respect to accounts held by the C.G. Roper Exempt Family Trust, P.S. Roper Exempt Family Trust, and T.L. Roper Exempt Family Trust, adopted a Rule 10b5-1 trading arrangement consisting of separate trading instructions administered by two separate brokers. The trading instructions are intended to constitute a single trading arrangement within the meaning of Rule 10b5-1(c)(1)(ii)(D)(1) and are divided among accounts and brokers solely for administrative and recordkeeping purposes.
(2)On August 4, 2026, Mr. Roper adopted a Rule 10b5-1 trading arrangement with Fidelity providing for the sale of up to 75,000 shares of common stock, which wasterminated on August 12, 2026 in connection with the adoption of the single trading arrangement described in footnote (1). No trades were made under the August 4, 2026 Rule 10b5-1 trading arrangement.
Other than as disclosed above, no other officer, director or entity controlled by such officer or director adopted, modified orterminated a contract, instruction or written plan for the purchase or sale of securities of the Company intended to satisfy the affirmative defense of Rule 10b5-1(c) or a non-Rule 10b5-1 trading arrangement.
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